The Most Common Return for a Stock Is –100%

If 40–70% of your net worth is in one stock, you’re not investing anymore. You’re betting your life on one company.

This is what I’m seeing with a lot of tech employees and founders:

  • RSUs + ESPP + options + company stock in the 401(k)
  • All tied to the same ticker
  • All exposed to the same tax and concentration risk

You don’t need to panic‑sell everything. But you do need a written plan to:

  • Set a target % for that stock
  • Decide what to sell, when
  • Choose where the proceeds go (real estate, infrastructure, private equity, diversified portfolios, etc.)
  • Use tax‑aware strategies so you’re not taking a giant tax hit

If you’ve never actually run those numbers on paper, that’s your next step.

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