The greatest restaurant on the planet was founded in Denver, Colorado.

When I was being recruited, one of the selling points for DU was that the original Chipotle was right across the street from campus.

To those who say money can’t buy happiness… they’ve never had a burrito after a long workout or practice.

Then the E. coli outbreak hit.
The stock dropped nearly 50%.

So when I started investing, guess what I bought?

Chipotle.

Before I knew it, I was up 300%.

I sold it because, at the time, that seemed like an unbelievable return (and it kind of was).

The entire investment thesis was based on one thing:

I liked their burritos.

And honestly, that’s how a lot of people invest:

• No real plan
• No process
• Just feelings and stories

Today, my approach is completely different.

When I discovered quantitative and systematic approaches to investing, it just clicked.

That’s where the name QFS comes from: Quantitative Financial Strategies.

The burritos are still great.

But I don’t build portfolios based on what tastes good anymore.